OPI Launches Texas Collection for Spring/Summer 2011

OPI comes “home” to the USA with timeless style in the Texas Collection for Spring/Summer 2011. These vivid shades are as iconic as images of an American summer – adding a fresh, effortlessly chic look for nails and toes. “Texas provided the inspiration for this season, with bright colors and classic neutrals that draw from the American spirit,” says Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “Taking cues from the state’s naturally beautiful backdrop, the Texas Collection features warm tones from honey and tangerine to dazzling hues of violet and sky blue.”

This season, American classics come to life with sunny peach (Big Hair…Big Nails) and vivid honeysuckle (Too Hot Pink to Hold ‘Em). Lush berry (Houston We Have a Purple) and grassy green (Don’t Mess with OPI) add a splash of the USA’s most vibrant colors to the season’s must-have neutrals “The Texas Collection complements trends from the runway, where white made an appearance as the new black,” explains Suzi. “Wearing these colors on fingers and toes will accessorize the season’s must-have pieces – from brightly colored botanical prints and filmy scarves to relaxed trousers and jackets and fuller, longer skirts – all done in shades of white, ivory, cream and taupe.”

Texas Collection accompanies spring and summer fashion favorites with

San Tan-tonio

A “honey” of a ten-gallon tan!

Suzi Loves Cowboys

But she loves this campfire chocolate shade s’more!

It's Totally Fort Worth It

A shimmery lavender grey that’s so worthy of you.

Don't Mess with OPI

A lean, mean, kick-grass forest green.

Austin-tatious Turquoise

Cowgirls love this bodacious blue-green.

I Vant to Be A-Lone Star

You won’t want to share this starry Texas-sky blue.

Y'all Come Back Ya Hear?

This Texas tangerine will be waitin’ for ya!

Big Hair...Big Nails

A rosy pageant peach.

Guy Meets Gal-veston

An “engaging” coastal coral.

Too Hot Pink to Hold 'Em

A red-hot pink-red that deals a winning hand.

Do You Think I'm Tex-y?

A “berry” sexy bloom of Dallas dahlia.

Houston We Have a Purple

A galactic red-violet that’s ready to “rocket roll”!

OPI’s Texas Collection Nail Lacquer shades contain no DBP, Toluene, or Formaldehyde, and each includes OPI’s exclusive ProWide™ Brush for the ultimate in application.

Texas Collection by OPI will be available February 2011, at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and Ulta, for $8.50 ($10.95 CAN) suggested retail for each Nail Lacquer.

For more information, please call 800-341-9999 or visit www.opi.com.

From the company that brought revolutionary nail textures like matte, suede, and Black Shatter to women around the world, OPI announces a new special finish – semi-transparent sorbet shades. Featured first in the Texas Collection by OPI for Spring/Summer 2011, these lacquers give fingers and toes a lightly glossed appearance.

“These sorbet-style formulas for nails will be in full swing by 2012, but women can get a jump start on this trend with colors in the Texas Collection,” says Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “Unlike thicker creams or light sheers, these twelve shades are slightly translucent – similar to the look of icy, water-based sorbet!”

From sea blue and berry pink to tangerine and bright peach, the Texas Collection features classic American colors. Designed to complement trends from the runway, these candy-coated lacquers accessorize the season’s must-have neutral pieces.

“To achieve the desired effect, an initial coat of Nail Lacquer should be applied to all ten fingers first – without doubling up coverage,” explains Suzi. “Be sure to start from the pinky finger on one hand and paint through to the pinky on the other hand; then, after the first coat has dried, apply a second coat.”