I have two swatches for ya from the new Lip Perfection formula from Cover Girl. These are really soft and creamy, I recommend using a lip liner because as you can see in the swatches they are easy to mush around and bleed a little. I do prefer a little less slippery formula but this does feel very moisturizing- almost like a balm. Here are the two colors I've tried:

When swatched on my hand they were closer than I expected. Fairytale is a little more sheer, a shade lighter and a shade pinker.

Compared on the lips...
So, if Toxic Tale was a little too strong for your tastes I highly recommend picking up Fairytale.

The one thing I'm really hating about these lipsticks? There is no damn product name anywhere on the tube. No, the color name IS on the bottom but what the line is? No where to be found. This bugs me to no end.

I found these at CVS, I've also seen them at Walmart and you can find them at Walgreens for around the same price, $7.49.