Sunday, March 13, 2011

Maybelline One By One mascara first impressions review


Another product I picked up for my coming vacation was Maybelline One By One Volum' Express Waterproof. Somehow my mascara collection only has a single waterproof product in it! I wanted The Falsies waterproof but couldn't find it anywhere so I grabbed this since I've heard good things.

Before I start this review can I just point out this photo they are using to advertise? I know that is common for the completely fake unachievable lashes in ads but I think this has to be one of the worst I've ever seen. I truly don't understand how they are allowed to misrepresent their product this blatantly and it really kind of disgusts me.


Maybelline says:
Finally, bold volume without any of the bulk.
• Patented Lash Catcher™ brush has 3 bristles per lash to make every lash count
• Catches, coats and de-clumps each lash to make them all fatter and flirtier
• Instant clump-free volume
• Contact lens safe and ophthalmologist-tested
• Waterproof, also available in Washable formula

Here are my first thoughts on this product:
On the first coat it nicely separated my lashes, it added a little length but I didn't notice them being "fatter". After the first coat I was really unimpressed, my lashes were no more separated than I am used to with any of my other mascaras. I decided to do something I wouldn't normally do and try two coats. Despite having just applied the first the mascara was already starting to dry, so you have to work extremely fast with this product. On the second coat I had to whip out my eyelash comb immediately. Coat two did make my lashes thicker but also caused a lot of clumping up even after trying to comb them out.

Here is what my lashes look like naked (sorry, my camera refuses to focus on them).


And here is 2 coats on the top lashes, 1 on bottom.


I will be updating this review when I return from vacation so I can properly test the waterproof claims and see if my opinion on this product changes. As I feel right now this product isn't horrible but it also isn't something I would repurchase.

Would I recommend it: based on first impressions, no.

Have you tried this? How did you feel about it?
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Dainty Darling Digits
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