I hate long wearing lipsticks. They are always super drying and uncomfortable, never do they wear as long as they claim and normally they are a pain to remove. But...I lost my beloved MAC Candy Yum Yum somewhere (this brings me so much sadness I can't even explain, if anyone has a tube they are looking to sell or swap, hit me up) I have been looking for an even close replacement. The image they are using to advertise this product (you can see it here, although on the display it looks much brighter and doesn't have that sheen to it) looked like such a gorgeous hot pink. This is one of those products that they package so you can't really see or tell what the real color is. So I grabbed the shade she is wearing in the ad "Eternal Rose"...













Which photographed in the tube much brighter than it is, because here it is on the lips:



Which leads me to say this: I am sick and freaking tired of false advertisement! I know that companies make loads of false claims, that doesn't even really bother me. I like to test products for a reason. But when they are using this hot ridiculous neon pink to ADVERTISE AS THE FACE OF YOUR PRODUCT and then said product is NOTHING LIKE THAT then please explain WTF are they thinking? They are advertising that shade why? Because they want people to buy the product, which in my opinion means they expect people to want and purchase this hot freaking pink. So why does it not exist in the line at all? Why is the color instead just another boring old rose? Why do we have to lie and over saturate the colors in our ads when we could just be making the product to being with?

And I am simply SICK of the same old shades being released in every drugstore collection. It's boring! Throw a fun shade in once and a while!

Alright, back to the actual product. Obviously I am completely and totally disappointed in the color. I own so many colors that are exactly like this. As for feel, it goes on pretty easy and not dry at all but after about an hour of wear it does seem a little drying. It starts off pretty shiny but that dulls down pretty quickly. I tested this by eating a snack and drinking through a straw while working a 9 hour shift anddddd...it lasted about 5? Kinda? The inner rim of my lip was worn off pretty badly and the color was a lot less visible at all. This is also disappointing, I get 9 hour wear out of some MAC lipsticks that aren't long wear, are less drying and I can eat a full lunch with it on and not worry.

So, I have to say this is a pass. There is nothing really special about this line, the colors or the wear and for $8.99 there are surely better products.