Rimmel Red Alert is a Moisture Renew Lipcolor. I don't truthfully find these to feel much different from the older formula but maybe that is just me. This is a classic true red. Please ignore my sloppy application, this was the last swatch and I was ready to be done with it! Hehe, but that aside...I like the color but it has been done many times before. In fact- NYC Retro Red is the same exact color and a slightly less glossy finish for 99 cents.
Pink Chic is another Moisture Renew and is one of those semi-sheer creams if you know what I mean. I always have trouble with these and leaving tell-tale lines in the top lip when I put my lips together. I will mention these swatches aren't blotted and that might help it out. Once again though, I feel like I already own colors exactly like this.
Coral Shimmer...I can't decide if I like this on me or not. What do you think? My lips are pretty pigmented which is a problem with sheer-er colors. I think this may be a little too warm for me but it's pretttty! I always try to pull off corals even though it rarely works out. I do love colors like this though because when I don't want to wear lipgloss this is just enough shimmer and color.
Pink Blush. Look familiar? Yeah. Pink Blush is just a single shade darker than Pink Chic. If it were a little bit more brown (just the teeniest bit) it would be a dupe for MAC Snob, even so it is very passable.
Crush is a weird color. I have a love of weird lipstick shades so from the back of the lipstick I was expecting it to be more orange. This is a weird brown-orange-tan. Kinda reminds me of the 90's. Either way, to frosty for my taste.
This is one of my favorite reds ever- this swatch doesn't do this dark red shimmery masterpiece justice. If you like red lipstick I would recommend picking this baby up.
Celeb is a pretty basic pink in my opinion, a little bit more berry toned and just kinda blah for me.